Privacy Policy

M.B. Health & Fitness is a personal training and fitness coaching service operated by Michael Brochtrup, a NETA Certified Personal Trainer and Nutrition Specialist based in the Fox Valley area of Wisconsin, serving clients in Appleton, Menasha, Neenah, and surrounding areas.

Our website is located at mbhealthfitness.com. We offer information about our personal training services and provide a contact form for prospective clients to reach us.

We collect two categories of information: information you provide to us directly, and information collected automatically when you browse our website.

Information You Provide Directly

When you fill out a contact form on our website, we collect the information you choose to submit, which may include:

• Your full name
• Your phone number and/or email address
• Your fitness goals, training interests, questions, or any other details you share in your message

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by our website platform (WordPress) and any analytics tools in use, including:

• Your IP address and general geographic location (city/state level)
• Browser type and version
• Device type (desktop, tablet, or mobile)
• Pages visited, time spent on each page, and referring website
• Date and time of your visit

We do not collect sensitive personal information such as government ID numbers, financial account details, or health and medical records through this website.

We collect information through the following means:

• Contact forms — when you submit a form on our website requesting information, scheduling a consultation, or asking questions about our services
• Cookies and similar tracking technologies — small files placed on your device by our website platform and any third-party tools (see Section 6 for details)
• Direct communications — when you call or text us directly, we may retain your contact details and the nature of your inquiry
• Analytics tools — we may use tools such as Google Analytics to understand how visitors use our website

We use the information we collect for limited, legitimate purposes. Specifically, we use it to:

• Respond to your inquiry and communicate with you about our training services
• Schedule consultations or training sessions at your request
• Provide personalized fitness program information based on the goals you share with us
• Improve our website content and user experience based on aggregated, anonymous analytics data
• Send follow-up communications relevant to your inquiry (we do not send unsolicited mass marketing emails)
• Comply with applicable legal obligations

We do not share your personal information with third parties except in the following limited circumstances:

• Service providers — we use third-party tools to operate our website and deliver communications (such as our website hosting provider, email delivery service, and form plugin). These providers process data on our behalf and are not permitted to use it for their own purposes.
• Legal requirements — we may disclose information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.
• Business transfer — in the event that M.B. Health & Fitness is transferred, sold, or merged, your information may be transferred as part of that transaction. We will notify you of any such change.

Outside of these circumstances, your information is never sold, disclosed, rented, or otherwise shared with any individual or organization.

Our website may use cookies and similar technologies to enhance your browsing experience and help us understand how our site is used. Cookies are small text files stored on your device when you visit a website.

Types of Cookies We May Use

• Essential cookies — necessary for the website to function correctly (e.g., session management, form security tokens). These cannot be disabled.
• Analytics cookies — used to collect anonymous data about how visitors use our site (e.g., Google Analytics). This data is aggregated and does not identify you personally.
• Functional cookies — used to remember your preferences and improve your experience on return visits.

Your Cookie Choices

Most web browsers allow you to control or block cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We retain personal information only for as long as necessary to fulfill the purpose for which it was collected or as required by applicable law.

• Contact form submissions — retained for up to 2 years from the date of submission, or for the duration of any active client relationship, whichever is longer.
• Client records — records related to active training clients are retained for the duration of the client relationship and up to 3 years thereafter.
• Analytics data — aggregated, anonymized analytics data may be retained indefinitely as it cannot be linked to any individual.

When personal information is no longer needed, we will delete or anonymize it in a secure manner.

We take the security of your personal information seriously and implement reasonable technical and organizational measures to protect it from unauthorized access, loss, or disclosure. These measures include:

• SSL/TLS encryption on all pages of our website (indicated by HTTPS in your browser)
• Secure, password-protected access to our website backend and email accounts
• Use of reputable, security-conscious hosting and plugin providers
• Limiting access to personal data to only those who need it to respond to your inquiry

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you believe your information has been compromised, please contact us immediately at 920-419-6477.

Depending on where you reside, you may have certain rights regarding the personal information we hold about you. These may include:

• Right to access — you may request a copy of the personal information we hold about you.
• Right to correction — you may request that we correct any inaccurate or incomplete information we hold about you.
• Right to deletion — you may request that we delete your personal information, subject to certain legal exceptions.
• Right to restrict processing — you may request that we limit how we use your personal information in certain circumstances.
• Right to object — you may object to our processing of your personal information in certain situations.
• Right to data portability — you may request a copy of your information in a structured, commonly used, machine-readable format.

To exercise any of these rights, please contact us using the details in Section 14. We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information.

Your CCPA Rights Include

• Right to Know — you have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
• Right to Delete — you have the right to request deletion of personal information we have collected about you, subject to certain exceptions.
• Right to Opt-Out of Sale — we do not sell personal information. Therefore, this right is not currently applicable, but we will always honor opt-out requests.
• Right to Non-Discrimination — we will not discriminate against you for exercising any of your CCPA rights.
• Right to Correct — you have the right to request correction of inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information — we do not collect sensitive personal information as defined under the CPRA.

Categories of Information Collected (CCPA Disclosure)

In the past 12 months, we have collected the following categories of personal information:

• Identifiers (name, email address, phone number)
• Internet or electronic network activity (pages visited, browser information)
• Geolocation data (general region/state only, not precise location)
• Inferences drawn to understand your preferences (fitness goals you describe)

To submit a verifiable consumer request under the CCPA, please contact us at 920-419-6477. We will respond within 45 days as required by law.

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent.

While M.B. Health & Fitness does offer personal training services to teenagers and young athletes, all contact form submissions and service inquiries for minors should be made by a parent or legal guardian on behalf of the minor.

If you believe we have inadvertently collected personal information from a child under 13, please contact us immediately at 920-419-6477 and we will promptly delete that information.

Our website may contain links to third-party websites, including our training facility (Wisconsin Academy of Sports) and affiliated wellness products (Kangen Water at kangenpuravida.com).

These third-party websites operate independently and have their own privacy policies. We have no control over their content, practices, or policies and are not responsible for how they handle your information. We encourage you to review the privacy policy of any third-party website you visit.

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or website features. When we make changes, we will:

• Update the “Last Updated” date at the top of this page
• Post the revised policy on this page with the new effective date
• For material changes, provide a more prominent notice where appropriate

Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please do not hesitate to reach out. We are committed to addressing your concerns promptly and transparently.